May 31, 2004

Dare to UNLABEL



Credit: Claudia Linders (NL)
Name: Dare to UNLABEL
Description: 66 meters ribbon consisting of approx. 1700 used labels
Photography: Allard Faas, Huis van Beeld
Source: Salone del Mobile 2003, Milan. The Droog Exhibit.

posted by adnan at 5/31/2004 01:31:45 PM

2 Comments:

joost said...

What's your opinion about this work? I posted about it last year and to be honest, I wasn't very impressed. I work in advertising, so maybe I'm biased, but branding is not just about logos...
A brand is built with good products, advertising, heritage and the people who buy your brand. To name just a few components. When you remove the label it's still Prada. Because the buyer knows it's a Prada and because Prada is probable the reason why he bought it in the first place.

5/31/2004 02:15:40 PM
adnan said...

I thought it was interesting, even though like yourself i understand that branding isn't just about logos, but then again there is such a thing as brand weariness and brand pervasive influence in todays' pop culture.

Getting to unlabel their clothes was more of a metaphor for the message the person was trying to get across, rather than a literal act.

6/1/2004 01:13:29 AM

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